In our boutique, a woman walked straight up to a beautiful dress, placed the hanger over her head, and said, “I love this dress.” It looked great on her, even just holding it up. She mentioned she was heading for a very nice weekend away, and it would be perfect for the occasion.
I could instantly tell that if she wore that dress, she would feel confident and beautiful. We've all experienced this moment when we see a dress and instantly imagine how we’ll look and feel in it.
She didn’t ask the price or even glance at it—she knew she loved it. She said, “I have to show my husband; he will love it.” A few minutes later, she returned and said, “He didn’t like it, so I will have to think about it.”
I informed her it was our last dress in that style. She then shared how she would love to wear it on her luxurious getaway planned for next week with friends. She also sighed, “I wish my husband liked it.”
She came back a third time and with excitement said, “You still have it! I really need to think about it.” She stepped away again to talk to her husband. At that point, another woman walked in, went straight to the same dress, and exclaimed, “I love this dress! I have a weekend planned with my girlfriends and would love to wear this.” She then asked the cost. I said $44, and she replied that she thought it would be $144 and said, “I’ll take it.”
This situation raises so many thoughts. Have you ever stopped a purchase of something you loved because your spouse or friends didn’t like it as much as you did? I know I have, but there are also times when nothing was going to stop me. It’s important, when people ask for our opinions, to begin with a question like, “Why do you love it?” Because that’s what really matters. There have been plenty of times my husband has asked if I like something, and I’ve been quick to reply without considering it may be something he really wants. Next time, I’ll start with a couple of questions.